For 2012 Cam Cole will be rocking the all new Blackflips summer range. The Backflips story is relatively new but they have set the standard high and are growing quickly. Now seen as a major player in NZ clothing brands for xtreme personalities around the country. Coming from a motocross background, Backflips is bringing New Zealand the balls and adventure in clothing that its been missing out on for generations! Backflips clothing is not designed to be kept clean watching TV at home! It's for those people out there that like to live life tapped out! Whether you're Backflipping your dirt bike, bmx, skateboard, snowboard or your Nana's walking frame... these threads are for you!!
Cam Cole leaves long time sponsor and friends at Quiet Chaos clothing co but is excited about the new relationship and opportunities that this new deal will bring. Cole says "the guys at backflips have an awesome vision and great ideas for where the brand is going. Just take a look at all the cool events they put on and the fresh threads coming out all the time".
Cam Is currently training and preparing to get back on his bikes at the beginning of 2012 after his horrific arm break at the Mountain Bike world champs earlier in September. Cole Joins Team Lapierre International again for 2012 with goals that have him aiming for wins on the 2012 world cup circuit. "I have a new coach for 2012 and this with a few other small changes has instilled a new confidence and motivation in me for racing". Cole hit the World Cup podium consecutively at the last two rounds of the series taking him to a career best 7th in the series overall. "I was so close to the top 3 last year at many events but I was just 1 or 2 seconds from the top 3 or even the win so that was tough but I learnt a lot"
Watch out 2012.
"Backflips" It's about having the balls to really go for what you want & not be afraid to put it all on the line!